Lead scoring is the practice of ranking leads based on their engagement with your business. With the assigned scores to leads, you can easily differentiate qualified and unqualified leads. Maximize sales opportunities by focusing on the hottest leads with your extremely valuableresources. The business or financial services can target only top customers based on their lead scoring rate.
The Lead Score Demo.
You score leads based on the interest the customer shows in your business, their current place in the buying cycle and their fit in regard to your business.In the demo, the dataset of customers or leads in a bank or financial firm can be uploaded, where the data is analysed, and the machine learning model is used to calculate and predict the lead scores of each potential customer. The dataset uploaded is a structured excel file, that is converted and can be downloaded into a commaseparated value (CSV) file with the lead scores.
Predictive Lead Scoring does all the
hard work for you… .
Prioritize Your Leads
With lead scoring, your business can better prioritize which leads they should contact and which leads they have little chance of converting. The higher the score, the more likely that lead will turn into a paying customer.
Improve Conversion Rates
Converting leads to closed-won sales. The scores help determine which nurture campaigns to place your leads in and the best time for sales to engage with those leads. When you find hot leads and engage with them at the right time in the buying cycle, you’ll see those conversion rates increase immensely.
Reduce Churn And Retain Customers
Based on the customer’s engagement level with your company, Lead Scoring also helps in telling you when a customer is likely to churn so you can catch those signals before it’s too late. You can quickly see how your contacts are interacting with your business by filtering contacts based on lead score.
Increase Marketing-Qualified Leads
Marketing activities are expected to produce leads for sales to follow-up with and hopefully close. It is challenging for marketing to produce high-quality leads. Therefore, with lead scoring, qualified leads clearly emerge, and you can use that information to test and refine your marketing messages.