Market Mix Modelling.
Our AI engine has implemented Marketing mix modelling (MMM) vide set of statistical analysis techniques to measure and forecast the impact of various marketing activities on sales and ROI. We determine optimal ad spend amongst various marketing channels.
Market Mix Modelling.
Our AI engine deploy Random Forest Regression and Markov chains. Regression provides the important predictors and Markov Chains in the context of channel attribution, gives us a framework to model user journeys and how each channel factors into the users traveling from one channel to another to eventually purchase (or not).
The Benefits Market Mix Modelling .
Marketing Budgets Allocation
Identify the most suitable marketing channel and achieve the marketing objectives and get maximum returns.
Enhanced Campaign Execution
Enables markets to suggest optimal spend levels in highly effective marketing channels.
Scenario Test In Business
Forecast or predict business metrics based on planned marketing activities to optimize business scenarios like increase in spends.